Impossibly Grill’d
With the launch of the Impossible burgers campaign, Grill’d opened two 100% plant-based restaurants in Collingwood, Melbourne and Darlinghurst, Sydney. The restaurant takeover included leafy-green interiors to complement the experience. Menus at the two venues were transformed entirely, offering exclusively plant-based options.



















Art Direction of Photography
Design of Menu
Visual Merchandising
Photographer: Kevin Li