Impossibly Grill'd - Collingwood
With the launch of the Impossible burgers campaign, Grill’d opened two 100 per cent plant-based restaurants in Collingwood, Melbourne and Darlinghurst, Sydney. The restaurant takeover included leafy-green interiors to complement the experience.
Menus at the two venues were transformed entirely, offering exclusively plant-based options.
Art direction and design of the menu rollout.
Visual merchandising assistance.
Art direction of photography for PR shoot.
Photographer: Kevin Li