Indy Clinton for Olay

Chemist Warehouse and Olay tasked us with creating engaging online content for the launch of their new Super Serum. Collaborating with content creator Indy Clinton and her lovely mum, we explored the importance of ‘me time’ and the small, meaningful moments of self-care amidst the chaos of being a super mum. To bring authenticity to the campaign, we invited Indy and her mum to share a collection of personal photos, using them to reflect on their journey and tell their heartfelt story.